I had a client once that insisted on having a splash page on their site. So when visiting the site, you were greeted by the company’s name and logo, and that was it. You would have to click, again, before entering the site. I expressed as best I could the reasons not to do this, but the client wanted it, so I obliged.

Google realizes how little benefit the pages add as well, and now offers a way to circumvent those pages. Good for them! This is a great example of a company taking an extra step to make its customers happy, while at the same time doing a favor for those websites.