At my job, we are constantly looking for ways to improve our landing pages. Our main goal is not to sell something to someone when they arrive, but instead to interest them enough to sign up for our free mailing list. You’d think it would be easy to give something away for free, right?
Well, it’s not! People are very wary of giving their email addresses away, thanks to all those lovely princes of Nigeria who would like to send us money if we would be kind enough to send them a few hundred dollars first.
Archive for the ‘Marketing’ Category
Of Landing Pages and Google Website Optimizer
Thursday, July 17th, 2008
Why “New Media” Sometimes Fails Horribly
Sunday, June 1st, 2008
The company I work for has been around for over thirty years. Sure, they’re not dinosaurs, but they also weren’t exactly founded in the internet age.
The company itself has, at least in my opinion, progressed very nicely in terms of embracing the internet revolution. Being a publisher, they were quick to see and take [...]
ZOMG official MIT blog!?@#
Monday, April 16th, 2007
Pardon the article title today, but I was still in the process of getting over seeing excessive capitalization, use of exclamation marks, and internet acronyms on an “official” blog, sponsored by MIT. This morning’s Boston Globe had an article College blogs tell it like it is, about college students everyday blogs which are actually sponsored [...]
Google’s Website Optmizer
Thursday, April 12th, 2007
So this is cool: Google just released yet another free tool, this one called the Website Optimizer. It’s built into Google AdWords (those “sponsored” links you see on the side of Google searches and on various websites). It focuses on the ability to do A/B ad testing, which simply means presenting a potential customer with [...]
When I was a kid, we actually had to pay for services
Monday, April 9th, 2007
Today, I read that Google just released yet another service: This time, it’s a free 411 service via a 1-800 number. Now I can’t remember the last time I actually called 411, but I’m pretty sure the main reason behind that is because of all the surcharges I remember getting the one time I did [...]
