2) Read Gruber’s Article about Bing now being a possible contender, but that he uses Duck Duck Go

3) Went to Duck Duck Go and searched for the first thing that popped into my head, cheese fries.

4) See the fourth result is for chilicheesefries.net, an empty domain page.

5) Never use Duck Duck Go again.

Ok, so maybe this was a little extreme. But for all the whining people do about Google (myself included), no other site has ever come remotely close in terms of delivering accurate search results.

I’m a sucker for task and project management apps, so I signed up a few seconds after watching this. First impressions are great, though a little sad how much they ripped off the current system I use, Asana.

Everyone knows the routine, get to work by 9 AM, sit in front of the computer, code all day, and head home at 5. Now, thanks to guys like Tim Ferris I have started to re-think how I work and what makes me productive as a software developer.

Recently, I made some big changes to my Monday to Friday schedule. For a long time, I did things just like all of the other coders I know. But during the second half of 2011, I started experimenting to see what type of daily schedule makes me most productive.

I love detailed schedule posts like this, and I think there is a lot to like about this schedule.

The main takeaway I get from it is the four hour programming block. I always knew (or assumed) that blocks of 100% programming, with no interruptions whatsoever, would be helpful to development. I never really realized how true that really was until I started experimenting with the Pomodoro technique. This basically involves making time slices of 25 minutes where you work on a single task, without interruption.

So I made a macro using the wonderful Keyboard Maestro app which takes my email offline, quits twitter, and sets my IM status to Away. And I get an amazing amount of work done in those time periods.

Partially, it was because the cable was installed in an odd place in the living room. But that was just a tiny reason, the small excuse I needed. The amazing thing? For someone that enjoys television, I haven’t really missed cable at all.

I’ve missed it during the Oscars, the Super Bowl, and one time when my mom visited and she wasn’t able to watch the Cleveland Caveliers play.

What have I gained? Well, to start with, something in the range of $2500. Cable is amazingly expensive, even with a basic package, when you include the “necessary” add ons in this day and age, such as high definition and HD DVR boxes.

I’ve gained an amazing amount of free time, I’m sure. I still watch shows every other night or so, but there is no such thing as sitting down and zoning out in front of the television. I always have to sit down with a purpose.

My son is growing up without a television. The movie room is downstairs, which he doesn’t use (yet). He has an iPad, but only watches or plays with it for maybe 30 minutes each day.

This Wall Street Journal article sums up my thoughts nicely:

I mean, come on. How many shows about housewives are there? I like chefs, but I don’t need to see them on television 24/7. Ghost hunters? Dancing celebrities? Talent shows? “Shark Week”? Celebrity ghost-hunting talent shows during “Shark Week”? It’s too much of too little. You’re full of a lot of inescapable crap.

It’s also one of its biggest challenge. Due to the fact that, in my experience, WordPress.org has never once updated their mess of a plugin directory, it can be difficult to find the best plugin. Nearly everyone wants a SEO and caching plugin on their site, but it’s hard to determine the best one (or ones) without some fairly detailed research.

Unfortunately that often leads people to just grabbing and installing a mass of plugins, or simply choosing poor plugins. All of this can have a pretty terrible effect on a site’s load time.

This article does some testing on a popular group of plugins, highlighting how much these plugins can impair a WordPress site from running smoothly.

I’ve found this to be a challenging issue to discuss with clients. They will ask me to speed up their site, and while you can go ahead and squeeze a lot of optimization from caching, image compression, efficient themes, etc, it can often come down to one plugin that causes all of the slowdown issues.

Hierarchy allows you to (optionally) remove CPT items from the Admin Menu and integrate them within a Page-like hierarchical view labeled “Content”.

I can say that nearly every client I have built a WordPress site has had at least some initial confusion regarding posts, pages, and custom post types. Getting rid of that distinction and having a simple Content section could be very beneficial for a great number of the sites I develop.

Post hoc ergo propter hoc, Latin for “after this, therefore because of this,” is a logical fallacy (of the questionable cause variety) that states, “Since that event followed this one, that event must have been caused by this one.”

One of my favorite subjects we studied in high school was logical fallacies, and certain ones have stuck with me. One of those is the aforementioned Post Hoc fallacy, as that is one that seems to occur quite a lot in life – especially in the realm of information technology.

The most general variation I’ve found in that realm is A technological change was made on this day; something bad happened the following day. Therefore, the technological change is to blame.

At first, I found this extremely frustrating, and became angry and defensive whenever it came up. Now though, for the most part, I try to find it amusing instead.

It can still be difficult though, especially when it involves something more complicated that requires too much low-level technical details to actually convince someone of the case.

We recently slightly changed the way orders are processed on our website. This was planned to have been a transparent, behind-the-scenes change. Unfortunately, there ended up being visual changes to the order forms.

Suddenly, everything was the fault of this change. In fact, we even had a special meeting about it, where all of these issues were brought up. And yet: All of these issues had nothing to do with the new system! In fact, I then had to spend additional time on each of those issues to further prove that this new system wasn’t the cause.

Review

This was my fifth year attending Pubcon Las Vegas. I would say the web, search, and marketing conference maintains the same high quality it has had since I first went in 2007 — though it is beginning to show some wear in certain places after so many years.

While I consider myself to be much more focused on the design and development of the web, I think it’s essential to be fluent in the marketing side of things. No matter how semantically perfect or aesthetically beautiful a website is, in the end a company’s goal is almost always the same: Make money. Pubcon is very good at hammering home that reality, and giving me the tools I need to succeed with it.

Keynotes

I attended two of the keynotes, skipping the third as in-house enterprise SEO didn’t really apply to me. I was excited to see Leo Laporte, who I listened to back in the TechTV days, and still occasionally listen to on twit.tv. Unfortunately I found his keynote rather lacking. It felt like one long biography. He also made what I would consider to be a fairly embarrassing statement that

Search engines will be irrelevant in six months

That sounds like something a CNBC pundit would say, not a man who runs a tech podcast network.

Matt Cutts gave the keynote the next day. Matt is one of the best speakers I have ever seen, and that on top of the fact that he is basically Google embodied always makes for an excellent presentation.

Sessions

Pubcon had nine tracks this year, which seems more than in the past. One improvement I noticed, personally, was that there was only maybe one hour when I didn’t find any sessions especially interesting (at least, in their description).

Unfortunately some of the sessions still had the same problem of titles that were far too similar, and descriptions lacking enough specificity. For example there were three sessions with the following titles:

• Facebook Marketing
• Facebook Marketing
• Facebook Advertising

Now it’s fine if there are three sessions worth of information on that topic, but why not specify the difference between them? How is someone supposed to choose which one to go to? Would they benefit going to more than one? Why not have a beginner and advanced version?

Speaking of which, that is something this conference desperately needs, and is something I’ve heard echoed by many other attendees. For example, I went to a WordPress session where the second two presentations were excellent and I learned a lot of new information. Yet I almost walked out when the first slide on the first presentation was “What is a WordPress Plugin?”

Speakers

Overall, I had much better luck this year ending up in sessions where people knew what they were talking about, had good slides, and were good presenters. Although that could have just been my luck at choosing sessions.

My biggest complaint about the conference was the abuse of using presentations that were several years old.

For instance, one of my favorite presentations ever was given three years ago in a session about information architecture. Unfortunately, I then saw the exact same presentation the following year, and this year as well.

It’s a great presentation, but honestly, there’s no excuse for using the same presentation that many years in a row. I saw the same thing happen at two other sessions as well.

This is another example of where having a beginner track could be useful, as you could funnel all of those repeat presentations in there for the new attendees.

Other Observations

Lunch was improved this year, slightly, in that it didn’t take 30 minutes to get it. I did show up early each day though just in case. The quality of food was what you would expect in, say, the dining hall of a decent four-year state college. There were at least a good amount of choices.

Coffee was few and far between, which I railed about in my earlier review, until I found out they have to pay about $9 a cup at the convention center. Thankfully this year there was a Starbucks booth in the main hall, as well as a energy drink vending machine which I made liberal use of.

My friend and I noticed that a lot of the women dressed up for the conference in tight-fitting clothes and ridiculously tall high-heeled shoes. That was a bit odd.

One of the first year I went to Pubcon, I marvelled at how few Apple products there were. Maybe 10%? Compared to, say, An Event Apart which has around 90% Apple products. This year, I noted the split to be nearly even.

This conference still feels like the best value out there. $749 for three days with all those tracks.

A Few Takeaways

The Fold Is Back!

I had fun messing with some designer friends about this. Yes, we all know that people know how to scroll, that it’s not worth sacrificing information architecture or design to squeeze everything to the top of the page. But we also can assume that people still make snap judgements on a site, and that of course the information at the top is going to have priority over information at the bottom.

This is now even more true as Matt Cutts announced that Google is now valuing information “above the fold” higher. Meaning, you want to have that optimized content near the top of the page. How does Google determine the fold though? Is a huge carousel image slider taking up 75% of the height bad in the eyes of Google now, or does it only see that as a few lines of JQuery? Definitely some unanswered questions with this.

Counting Clicks Doesn’t Matter Once Someone is “On The Scent”

I liked the phrasing of this tip. Once a user is “on the scent” of the information they want, they won’t mind a few additional clicks. I heard the same thing echoed in a different way by AEA darling Jared Spool, and then heard the same thing at another sessions at Pubcon, so I feel fairly confident this is a true statement.

I consider this way of thinking to be a huge step forward towards uncluttering the home page and navigation of a website. In other words, there’s no need to cram every single click option onto the home page or drop down menus.

Make Good Use of Canonicalization

For some reason, I never fully paid attention to proper use of rel=“canonical”. I went to some good presentations about it though, and understand its importance when dealing with duplicate content, similar content, and pagination.

This is even more important recently with Google Panda and the focus on the ratio of good quality pages to poor quality pages on a site.

Schemas

Schemas were only just being picked up by Google last year. This year, it seems like the rules for them have become more standardized. I’m looking forward to starting to incorporate these into sites, where applicable.

Dupicate Content

This was one of the best sessions I attended (via Kate Morris), so I’ll just copy and paste my bulleted notes from it:

• There is no penalty for duplicate content, it just confuses Google
• Dupes is your low hanging fruit, the easiest thing to fix
• Parameters that create an ampersand count as another page
• Rel canonical those print links
• Use “site:domain.com -site:www.domain.com” to find duplicate content on subdomains
• Tell Google to ignore parameters for pages where it doesn’t matter, via Webmaster Tools
• Crawl time is limited, that’s why we care about duplicate content
  • Noindex those crappy pages to limit that

• Twelve programs open at once
• Four remote desktop connections that are only differentiated by their desktop background color with a total of six Visual Studio projects, four browser sessions, two debugging sessions, and three IIS management windows
• Two terminal sessions
• Two sites open in Coda
• A dozen unread emails
• Three flagged Omnifocus tasks
• Four trouble tickets in Assistly
• Four instant message conversations
• Two monitors, with two OSX Spaces, meaning four screens total
• An endless stream on Twitter
• A song that I start on Rdio in the morning and leave paused the rest of the day

And concentrate I have. Actually, a bit too much. Sometimes I will find myself sitting, hunched over, working on some code for an hour or two straight. When I get home in the evening, my body will be incredibly sore and tired.

That’s where BreakTime comes in. This app, just $2.99 from the App Store, lets you schedule work intervals and break intervals. So me, I have a 25 minute work interval and a 2 minute break. This means twice an hour I stand up and stretch, run up and down the stairs, do some jumping jacks — anything to get my blood flowing.

The design of the app is crisp and beautiful. All necessary functions are easily accessible. It only gets in the way when its break time, and quickly gets out of the way when its not.

It has a Magic Reschedule feature that notices if I’ve been away for several minutes and will reschedule my next break accordingly.

I find myself having much more energy in the evenings now, and overall am much less sore during the day. The app takes a relatively simple concept and executes it nearly flawlessly.